Samsung launches first multi-folding smartphone, the Galaxy Z TriFold

Samsung Electronics has unveiled its first multi-folding smartphone, the Galaxy Z TriFold, in an effort to strengthen its position in the competitive foldable phone market. This launch comes as Chinese rivals gain traction, although analysts anticipate that foldable devices will remain a niche category due to high prices and production challenges.

The TriFold features a 253.1 mm (10-inch) display that unfolds using three panels, making it nearly 25% larger than Samsung's latest Galaxy Z Fold 7 model. Priced at approximately 3.59 million won (around $2,440.17), the device is targeted at customers specifically looking for foldable options rather than being positioned as a mainstream volume driver.

The Galaxy Z TriFold will be available in South Korea starting December 12 and will be released in China, Singapore, Taiwan, and the United Arab Emirates within the year. A U.S. launch is anticipated as early as the first quarter of next year. It includes Samsung's largest battery for flagship models and supports super-fast charging, enabling the device to reach 50% battery life in just 30 minutes.

Analysts like Ryu Young-ho from NH Investment & Securities believe the TriFold may primarily serve as a showcase for new technology rather than a high-volume flagship. Given its status as a first-generation product, they emphasize the need for assessing its durability and completeness in the market. Samsung faces stiff competition, particularly from Huawei, which introduced the first three-way folding smartphone last September, and Apple, which is expected to launch its foldable device next year. Currently, foldable phones account for less than 2% of the total smartphone market, and Samsung's share of the foldable market surged to 64% in Q3, according to Counterpoint Research, illustrating how product launch timing can significantly impact market dynamics.

While the foldable smartphone sector is projected to grow by 14% this year, analysts forecast continued annual growth in the 30% range for 2026 and 2027, particularly as Apple enters the market. Despite the challenges, Samsung’s move into multi-folding technology indicates a commitment to innovation in a rapidly evolving segment.